The “Wasserwende” (water transition) project was launched in May 2019. Two thirds of the project’s duration are now behind the team of a tip: tap e.V.. Time for a look at what has happened since then.
Tap water is climate protection
It all started with a water neighbourhood in Berlin Kreuzberg in 2017. This model project was to be rolled out nationwide at 12 locations with educational offers, public drinking places, on-site actions and support for the activities in social media. And just when things were about to really get going… Corona came. A big setback, because the “Wasserwende” was especially designed for personal contact with people. No visits to schools and daycare centres were possible, no information stands, shops were closed, companies were in their home offices, and the construction of public drinking fountains was out of the question for the time being. a tip: tap didn’t let it get them down, but reoriented itself in large parts:
“The Corona pandemic has made us focus our project activities more on digital communication media. This has also opened up a lot of new perspectives and opportunities to get people excited about tap water.”
Lisa, communications manager at a tip: tap
The new concepts are a complete success and the goals set by the “Wasserwende” team are expected to be just missed in some cases at the end of the project – but also exceeded in others.
Interim status of the “Wasserwende” in figures (as of the end of May 2021)
- 14 new water districts (project goal 12)
- 167 new drinking locations (project goal 500)
- 79 companies awarded as tap water friendly (project goal 50)
- 106 education and counselling events (project goal 264)
- 241 media coverages (project goal 55)
And: their follower numbers on social media have increased extremely. The message that tap water is climate protection is getting through. In particular, the charming photo campaign #Leitungswasserliebe (Tap Water Love) for World Water Day this year was a success with a great response. More than 300 people and organisations participated – we at Panterito also showed our tap water love, of course.
Wasserwende goes Franchise
It is already clear that the functioning concept of Wasserwende will be continued beyond these first three years and that further water quarters will be developed. However, there will be slight modifications. Two further Water Quarters have already been launched in a new partnership model, in which the activities on site are implemented independently by the partners: Cologne-Nippes with Rheinenergie and Freiburg-Waldsee with RegioWasser, badenova and Parents for Future Freiburg.
Everyone can be part of the “Wasserwende”. Besides reaching for the tap, there are big and small things to do:
Tap water at work?
It makes sense to make the switch especially where there is a lot of drinking. Get advice on options, cost savings and steps to think about.
You already drink tap water in the office? Then let a tip: tap label you as tap water friendly, like soon 100 other organisations.
Inspire and inform
Follow a tip: tap on social media and participate, for example, in the current campaign #trinkdensommer (drink the summer) on the tastiest tap water recipes for summer. You can already find a collection of delicious summer drinks under the hashtag or on the campaign page.
You can get involved in the project and the association in various ways. a tip: tap is looking forward to hearing from you: firstname.lastname@example.org
8 of many more tap water love affirmations to be found in the a tip: tap gallery